Looking for Better Email Click-Through-Rates? Get Social

Social sharing options increase email click-through rates

Source: eConsultancy by Meghan Keane

According to a new study from email marketing provider GetResponse, offering at least three social options leads to 55% higher click-through rates. But only about half of email marketers are adding social elements to their emails.

The “Email Marketing and Social Media Integration Report” found that email messages including a social sharing option generated 30% higher click-throughs than emails without any social sharing links. Messages with three or more sharing options generated 55% higher click-throughs. Emails with a Twitter sharing option returned 40% higher CTRs than messages without any social media links.

Among those that used sharing in their messages, Twitter was the most popular option, included in 67.2% of all social emails. Facebook came in second at 62.7%.

In the study, GetResponse’s parent company Implix analyzed almost 500 million emails sent by over 19,000 GetResponse users.