Brand Loyalty via Social Media

Followers use Twitter, Facebook to share their thoughts

Consumers are keeping track of their favorite brands via social networking, according to a new study from market research company Invoke Solutions.

The study found:

• 65% of social media users follow a company or brand on Facebook
• 47% had posted a comment on a company Facebook page
• More than 31% of social networkers follow a brand or company’s tweets
• 68% comment on a company’s page
• 25% tweet and blog about brands

Invoke’s study was based on feedback from 300 social media users in June.