Mobile Video to Double in 2 Years

$1.34 billion in Mobile Video Ad Revenue by 2014

The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to forecasts by eMarketer. However, that only represents a reach of 7.7% of the total population and less than 10% of mobile phone users. But those numbers are set to double by 2013.

With the steady improvement of devices, the increase in mobile broadband availability and the emergence of viewing options outside the carrier networks, the mobile video audience is set for expansion.

eMarketer predicts that mobile video revenues, including direct downloads, subscriptions and ad-supported video, will roughly triple between 2009 and 2014, rising from $436 million to $1.34 billion. Of these three primary revenue streams, the ad-supported component will be the fastest growing, much as it is in the online space.