Users Want Location-Based Mobile Ads

Interest in mobile ads on the rise

At least half of the mobile population is interested in receiving ad based on their location. Further,  consumer interest in such mobile adversiting is growing, according to JiWire’s Q2 2010 Mobile Audience Insights Report.

The type of location-based ads that most appeal to mobile users are:

• Coupons (39%)
• Location of the closest store (36%)
• Reviews on nearby retailers (35%)
• Information on promotions/sales (29%)
• Contact information (14%)

Men more interested than women

More men (54%) than women (42%) are happy to reveal their location in order to receive relevant advertising. Men are also more likely to click on a location-aware ads than women (47% vs. 40%).