Disney: Moms online 24 hours/week

75% focused on a task

Each week, busy moms find 24 “spare” hours to use technology to organize their lives and their family’s schedule. This is according to a new study from Disney Online.

Weekly, usage includes:

• Computer — 89%
• Internet — 87%
• Mobile — 84%

When online, 75% of moms are task oriented. Their interests include:

• Seeking discounts and deals — 71%
• Finding recipes — 71%
• Looking for family activities, entertainment and travel – 62%
• Financial information — 46%