Kuddos to AARP. Seriously. They are one of the few nonprofits monetizing their online traffic. Check out the CPMs they charge for their newsletters! Now they’re giving their audience what they want. How did they know? They asked! Read more
Don’t Forget Dad This Sunday – Will You Be Average? $94
Time to get personal...how much are you planning to spend on dear dad? Is he the "glue" holding your family together, as suggested by one analyst? Read more
Planning a Social Media Campaign? Consider These Tips
Source: kwame boame on socialmediatoday 1) They spread like wildfire. Effective social media campaigns spread very fast. If your campaign is not spreading, it is not effective. Test the waters with micro campaigns. Learn to swim before attempting to ride the big Read more
Moons Over My Hammy! Denny’s aggressively pursuing Social Media opportunities
..."In the last six months, in particular, the chain has been accelerating social media efforts intended to go beyond pushing out basic promotional/coupon offers -- efforts more focused on engaging fans and prospects with one another and with the brand, Read more
Teens Text — Duh!
Hopefully the following isn't a surprise to anyone. If it is, I'd suggest a visit to the mall! Please. Read more
Social Networking: Not a Fad
Social network usage rose sharply in 2009, thanks to the ever-increasing popularity of Facebook. eMarketer estimates that 57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly Read more
51% of Men Use Coupons?!
Men Not To Be Overlooked As Couponers According to a new survey conducted by Harris Interactive, commissioned by Coupons.com, "well-heeled, educated and urban shoppers are taking advantage of coupons and searching for them online..." Read more
B2B Spending on Social Media to Grow
eMarketer discusses the trend in this article: Read more
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