Groupon and Living Social to face new competitors Deal-of-the-day sites, often featuring a group buying component, have taken off over the past year, with startups like Groupon getting big fast and major internet properties like Google and Facebook looking for their Read more
Blog Archives
68% of Young People Hit Social Networking Sites Daily
Facebook Tops with Teens 96% of U.S. teens 12 to 17 will use the internet at least monthly by the end of the year, according to eMarketer. More than 80% use social networking websites. Read more
Facebook Topples Yahoo for Top Spot in Display Ads
Google Still Dominates in Search The largest share of U.S. display ad revenues will go to Facebook for the first time this year, eMarketer estimates, replacing Yahoo for the top spot. Read more
Half on Facebook; Few on Twitter
57% of Web Users Hit Facebook; 9% on Twitter More than half of U.S. internet users log onto Facebook at least monthly, if not more often, according to eMarketer. 132.5 million U.S. web users are expected to use Facebook this year, Read more
QR Code Use Rises 1200%
Options Abound for Marketers Using QR Codes During the last six months of 2010, QR code scanning increased 1200 % in North America, according to a report from Mobio Identity Systems Inc. The report found usage is varied and vast: Read more
Super Bowl Marketers Score with Social Media
59% of viewers will text; 32% will post to Social Network With Super Bowl XLV just a few days away, Social Media is gearing up as a guaranteed winner during the match between the Pittsburgh Steelers and Green Bay Packers. Advertisers, fans Read more
Work already underway for next retail holiday – Valentine’s Day
Online sales nearly $70 higher than in-store shoppers The retail weary are thrilled the holiday season is behind us. For retailers, however, they’re focusing on making us aware of the first big shopping day of the year -- Valentine’s Day. Read more
97% Find Scanning of Mobile Bar Codes Helpful
More than half of shoppers have used their mobile phone to scan a bar code More than half of consumers said they have scanned a mobile bar code on a product, according to a poll conducted by Scanbuyacross Twitter and Facebook. Consumers Read more
Flash Sales Adding New Ring to eCommerce
Applying $900M in retail therapy to Flash Mobs concept The evidence of Flash Mobs – groups of people “randomly” assembling and doing the same activity – have proliferated the Internet over the last few years. Read more
Social Networking Spurs In-Person Meet-ups
Active social media use = time with others Think someone’s affinity for spending timing on social networking sites means the person is less social in the “real” world? A new report from ExactTarget dispels that myth. Read more
Get Social