$140 million in sales expected this year Twitter will earn $139.5 million in ad revenue this year, more than doubling the $45 million the site booked in 2010, according to a new forecast from eMarketer. By 2013, eMarketer estimates Twitter’s ad Read more
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Half on Facebook; Few on Twitter
57% of Web Users Hit Facebook; 9% on Twitter More than half of U.S. internet users log onto Facebook at least monthly, if not more often, according to eMarketer. 132.5 million U.S. web users are expected to use Facebook this year, Read more
QR Code Use Rises 1200%
Options Abound for Marketers Using QR Codes During the last six months of 2010, QR code scanning increased 1200 % in North America, according to a report from Mobio Identity Systems Inc. The report found usage is varied and vast: Read more
Super Bowl Marketers Score with Social Media
59% of viewers will text; 32% will post to Social Network With Super Bowl XLV just a few days away, Social Media is gearing up as a guaranteed winner during the match between the Pittsburgh Steelers and Green Bay Packers. Advertisers, fans Read more
Work already underway for next retail holiday – Valentine’s Day
Online sales nearly $70 higher than in-store shoppers The retail weary are thrilled the holiday season is behind us. For retailers, however, they’re focusing on making us aware of the first big shopping day of the year -- Valentine’s Day. Read more
97% Find Scanning of Mobile Bar Codes Helpful
More than half of shoppers have used their mobile phone to scan a bar code More than half of consumers said they have scanned a mobile bar code on a product, according to a poll conducted by Scanbuyacross Twitter and Facebook. Consumers Read more
6% of Americans use Twitter + Creative Twitter Uses
Tweets soar among young adults, minorities & urbanities Eight percent of adult Internet users in the U.S. – about 14 million people -- now use Twitter, according to Pew Research Center’s survey. Read more
Social Networking Spurs In-Person Meet-ups
Active social media use = time with others Think someone’s affinity for spending timing on social networking sites means the person is less social in the “real” world? A new report from ExactTarget dispels that myth. Read more
If Marketers Can Only Pick One, ‘Like’ Facebook
More sales generated on Facebook than Twitter Two recent reports suggest content initially posted on Facebook is more likely to gain momentum than if the content was initially posted on Twitter. For marketers, this means it is better to have consumers talking Read more
Blogging Mommies
Moms likely to write, read blogs In the United States, 3.9 million moms are writing blogs, according to eMarketer. Their readers include the 32 million moms who go online in the US. Read more
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