Options Abound for Marketers Using QR Codes During the last six months of 2010, QR code scanning increased 1200 % in North America, according to a report from Mobio Identity Systems Inc. The report found usage is varied and vast: Read more
Blog Archives
Lovers to Spend $200 Online for Valentines
Online shoppers will spend two-thirds more than in-person buyers With Valentine’s Day quickly approaching, retailers are ready for the first major shopping holiday of 2011. Things pink and red are expected to result in sales of $15.7 billion, Read more
6% of Americans use Twitter + Creative Twitter Uses
Tweets soar among young adults, minorities & urbanities Eight percent of adult Internet users in the U.S. – about 14 million people -- now use Twitter, according to Pew Research Center’s survey. Read more
Flash Sales Adding New Ring to eCommerce
Applying $900M in retail therapy to Flash Mobs concept The evidence of Flash Mobs – groups of people “randomly” assembling and doing the same activity – have proliferated the Internet over the last few years. Read more
Online Brand Talk Mostly Positive
Good outweighs bad in mind of consumers Social media allows consumers and competitors alike to actively engage in a discussion about a brand. While this makes some brand protectors quite nervous, their fear is somewhat displaced. Not only are most brands Read more
Mobile Usage Differences Among Men, Women
When it comes to mobile phone habits, men and women share some similarities yet also greatly differ in what they do – and don’t do – with their phones. Read more
Disney: Moms online 24 hours/week
75% focused on a task Each week, busy moms find 24 “spare” hours to use technology to organize their lives and their family’s schedule. This is according to a new study from Disney Online. Read more
Blogging Mommies
Moms likely to write, read blogs In the United States, 3.9 million moms are writing blogs, according to eMarketer. Their readers include the 32 million moms who go online in the US. Read more
Consumers Researching Online Before Buying
Shoppers are affluent, educated Not surprisingly, more and more consumers are hitting the Web to do research prior to making a purchase. Online research is conducted by 58% of Americans on products and/or services they are considering buying, according to a Read more
Women More Likely to Click on B2B Ads
Men More Likely to Take Action Read more
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