More factoids from the recently released study from comScore titled Women on the Web: How Women are Shaping the Internet. Read more
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Women More Social Than Men
Social Networking: 75% of Women vs. 69% of Men Women are more active in the social networking space than men, according to new research from comScore. Globally, social networks reach about 75% of women compared with 69% of men. The full report is titled: Women Read more
Women: Staying Connected this Summer Online
Females Keep up with Friends & Family via the Web Women's share of household spending is 80%, giving them control over about $1.7 trillion annually in the US. That means marketers pay attention to where women will be and what messages they Read more
Moms Shopping Online @ Work
15 to 30 minutes of work time spent shopping Overall, women tend to shop between 15 and 30 minutes a day while at work. Moms tend to shop for longer periods of time at work. 37% of moms say it's because Read more
Women Stay Connected
One-third have fallen asleep with their PDA Read more
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